Pace Journal #2

No Black Friday

We missed the largest online sales cycle of the year.

It wasn’t intentional. Timing matters. Reliability matters. And being late isn’t something to celebrate. But in this case, waiting aligned with the heart (and needs) of Pace Goods.

We chose to slow down to make sure every detail was right—from the product itself, the packaging, to the experience it creates once it reaches your home.

Our core goal is to simplify products—bringing them back to what truly matters—while honoring the people and materials behind them. That work takes time, more than we first expected, but we believe it will be worth it.

While speed is often rewarded, care is what lasts. Launching later meant launching with more consistent product quality and excellence. That will always matter more to us than rushing something unfinished into the world.

Thank you for your patience—and for valuing thoughtful "slow" goods as much as we do.

- Luke Holland